“There are those who want a swimming pool in their home, while those who have it barely use it. Those who have lost a loved one miss them deeply, while others who hold them close often complain about them. Who doesn’t have a partner longs for it, but who has it, sometimes doesn’t value it. He who is hungry would give everything for a plate of food, while he who has plenty complains about the taste. The one who doesn’t have a car dreams it, while the one who has it always looks for a better one. The key is to be grateful, to stop looking at what we have and to understand that, somewhere, someone would give everything for what you already have and don’t appreciate.”
This viral quote is often credited to actor Hiroyuki Sanada. We have not found a reliable original source, only social posts that repeat the line without citation. Treat it as a modern proverb rather than a verified quotation. The message, however, fits well with research on hedonic adaptation and gratitude.
The hedonic treadmill
The hedonic treadmill, or hedonic adaptation, is the concept that humans quickly return to a stable baseline level of happiness, regardless of major positive or negative life events, due to the fleeting nature of emotions and a tendency to seek new and higher goals. While this psychological phenomenon helps us adapt to harsh environments and drives innovation, it can also leave us constantly craving more and feeling that nothing is ever enough.
The hedonic treadmill operates on two main principles:
- Emotional Fading: Positive emotions from new events (like a new car or promotion) eventually decline, causing us to fall back to our previous level of happiness.
- Rising Expectations: We adapt to positive changes and set new, higher goals in pursuit of more happiness, creating a cycle of continuous striving for more.
Examples:
- Lottery Winners: Studies show that lottery winners, after an initial thrill, tend to return to their baseline happiness levels, often no happier than before they won.
- Accident Victims: Similarly, people who experience traumatic events, such as becoming paraplegic, often find that their happiness levels also tend to adjust and return close to their original set point.
Why the quote rings true: hedonic adaptation
The quote lists common wishes that lose their shine once fulfilled. Psychology calls this hedonic adaptation: after changes, our feelings slide back toward a usual level. A classic study showed that lottery winners were not happier months after their win and took less pleasure in daily activities. This finding, published in 1978, helped shape the idea of a “hedonic treadmill,” the sense that we must keep chasing new things to feel the same.
Gratitude as the counter-move
Gratitude is the habit of noticing and appreciating benefits we already have. In randomized trials, people asked to list a few “blessings” each week or day reported better mood and life satisfaction than controls who listed hassles or neutral events. A large 2025 meta‑analysis across many countries finds that gratitude exercises produce small but reliable gains in well‑being. The effects are modest, not magical, but they are consistent.
Scarcity mindset: why we forget to value what we have
The quote contrasts hunger with pickiness, and longing with boredom. A “scarcity mindset” can narrow attention so we see only what is missing. Experiments show that induced scarcity reduces empathic responses to others’ pain at both brain and behavior levels. Other work finds that scarcity states alter neural processing involved in decision making. These shifts help explain why plenty can feel ordinary: our attention adapts and our standards rise.
What to do: simple practices that match the science
- The 3 good things note: each evening, write three specific good things and why they happened. This mirrors the design of early gratitude trials where brief lists improved well‑being vs control tasks.
- A weekly thank‑you message: send a short note to someone who helped you. Name the act and its effect. Gratitude builds social ties, which likely explains part of the benefit seen across studies.
- A morning question: ask: “What do I already have today that I used to want?” This pulls adapted joys back into view and slows the treadmill.
- Photo log of appreciation: take one photo a day of something you value. Small, concrete cues make gratitude easier to feel and repeat.
Limits and honest cautions
Gratitude is not a cure for depression or hardship. Effects are usually small. If you are under real strain, begin with basics: sleep, safety, and support. Practices that protect attention also help gratitude land. See our guide on taking strategic breaks every 90 minutes, and for relationships, see realistic expectations in love.
Journal of Personality and Social Psychology (1978) – Lottery winners and accident victims: Is happiness relative?
A foundational paper that showed winners were not much happier months later and enjoyed daily events less. Evidence type: observational comparison with matched groups.
Journal of Personality and Social Psychology (2003) – Counting blessings versus burdens
A randomized trial where brief gratitude lists improved mood and life satisfaction vs control tasks. Full PDF available here. Evidence type: randomized experiment.
PNAS (2025) – A meta‑analysis of the effectiveness of gratitude interventions on well‑being across cultures
Across 28 countries, gratitude practices produce small but reliable gains. Evidence type: meta‑analysis.
Nature Human Behaviour (2023) – Scarcity mindset reduces empathic responses to others’ pain
Behavioral and neural data show that induced scarcity dampens empathy. Evidence type: human experiment with neuroimaging.
PNAS / PubMed (2019) – A scarcity mindset alters neural processing underlying goal‑directed decision making
An fMRI study finds that scarcity changes decision‑related brain signals during choices. Evidence type: human experiment with fMRI.
Attribution note
This quote circulates widely online and is often attributed to Hiroyuki Sanada without a verifiable source. Example of circulation: a Facebook group post sharing the line without citation. Until a primary source appears, treat the attribution as unverified.
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